As membership chairs of the AAF Midlands, we’re asked a lot of questions. We hear everything from the standard “why should I join the AAF?” to “Aren’t you a club only for creatives?”. So we compiled 10 of our most asked questions and giving you answers to all of them.
1. What does AAF stand for?
Great place to start. AAF stands for the American Advertising Federation. AAF was established in 1905 and is the only organization that includes members across all disciplines and career levels in advertising.
2. Why should I join the AAF?
When you join AAF, you’re joining a community of more than 40,000 advertising pros nationwide. Whether you’re new to the fast-paced world of advertising or a seasoned professional, the AAF is for you. We’re here to help you advance your career, build your connections and celebrate this ever-changing, amazing industry we work in.
3. How long has the AAF of the Midlands existed?
The Columbia Ad Club was founded in 1955 and is affiliated with the American Advertising Federation (AAF). By vote of the local organization’s Board of Directors, the affiliate’s name was changed in 2007 to AAF of the Midlands in order to enhance branding at the local, regional and national level. In 2021, the organization rebranded their logo, as well as, their name to be AAF Midlands. AAF Midlands’ rebrand was not just a refreshed message or look, but a reflection of the Board’s commitment to excellence following a year of tribulation.
4. Aren’t you a club only for creatives?
We know we have a reputation as being a club for creatives because of the American Advertising Awards, but the truth is, we’re a club for everyone. Whether you’re in media sales, account management, or a business owner, chances are you’ll find plenty of connections in a career path similar to yours.
5. Wait, you do more than the American Advertising Awards?
A LOT more. In additional to having 8 committee areas for professional development, we also have monthly Lunch & Learns, “Life After Work” evening networking events, and an Oyster Roast which includes a media auction just to name a few.
6. How many events do you have every year?
Every year we have 3 large events that include our Kickoff & Art Auction (August), an Oyster Roast & Media Auction (November) and of course, the American Advertising Awards (February). But in addition to that we have 7 monthly Lunch & Learn events and almost every month we have a “Life After Work” evening networking event. That’s close to 20 events every year.
7. What does my membership include?
A membership to AAF of the Midlands allows you to attend our monthly professional development luncheons for free, receive discounts on your American Advertising Awards entries and gala tickets, and gain access to several industry events and services from the American Advertising Federation.
8. How can I get more involved with the club?
AAF of the Midlands offers several different areas to become more involved. From increasing interest in our industry among multicultural audiences to assisting a local non-profit with their marketing and advertising needs, we believe you’ll find the perfect avenue to get more involved. View all of our committees to see which one sparks your interest.
9. How large is AAF of the Midlands?
AAF of the Midlands is a Division 3 club. That means our club has over 100 members of advertising professionals from the Midlands. And yes, we think that’s pretty awesome.
10. How can I join?
Our membership application can found here.
We told you we get a lot of questions. But if you have a question we didn’t answer, please contact us! We’re excited to start another year and we hope you considering joining the “Unifying Voice for Advertising.”