As the Vice President of Operations, Dan oversees operations for Rhodes Branding. In the day-to-day, he leads account management on various strategic projects for the agency’s partners to help them deliver measurable results that directly impact their success. Dan drives initiatives in operational efficiency by fostering best practices for business profitability and sustainability.
Before his time at Rhodes Branding, he spent over a decade in higher education, most notably leading the marketing and communications efforts at Elon University. He was responsible for enhancing the school’s national reputation through various branding and marketing communications initiatives. He helped Elon through a comprehensive rebrand in 2015, culminating in new brand positioning and messaging and a new visual identity for the university and the Department of Athletics. He also played an essential role in the school’s emergence as a top-100 national university through his work marketing and promoting the school for nearly a decade.
Dan earned a master’s degree from Eastern Michigan University and a bachelor’s degree from Bowling Green State University. He and his wife, Erika, reside in Columbia.