American Advertising Awards Gala Chair
As director of content strategy at user experience consulting firm truematter, Bailey oversees the content and writing initiatives for all UX projects. Her work is informed by researching and testing digital products with real users. She works with regional, national, and Fortune 500 clients on UX and content strategy projects, from definition through implementation.
A writer her entire career, Bailey advocates for straightforward, user-centric web content with the right words in the right place doing the right job. She regularly writes, speaks, and teaches about content strategy, writing for the web, usability, user experience strategy, user research, and user testing.