Mosaic Initiatives

About

The American Advertising Federation’s Mosaic Council is an established infrastructure of national advertisers, general market and multicultural advertising agencies, media organizations and suppliers. As the advertising industry’s premier think tank on diversity and inclusion, the council identifies best practices for achieving greater industry multiculturalism while advancing the common interest of all industry segments.

AAF Midlands is committed to diversity and inclusion in our industry. AAF Midlands has a Mosaic Chair whose role is to help educate and inform our members of the best practices and principles set forth by AAF.

Mosaic Council

The American Advertising Federation’s Mosaic Council is an established infrastructure of national advertisers, general market and multicultural advertising agencies, media organizations and suppliers. As the advertising industry’s premier think tank on diversity and inclusion, the council identifies best practices for achieving greater industry multiculturalism while advancing the common interest of all industry segments.

Mission

To create a foundation for the Mosaic Council’s work, the members have created the AAF’s Mosaic Principles. These Principles offer agencies and companies at-large the recommendations needed to institute common diversity practices that are essential to addressing the demands of our consumers.

The council’s goals are threefold:

  1. To achieve greater workplace diversity within the advertising industry.
  2. To create opportunities for diverse suppliers and general market corporations to work together to create effective advertising campaigns and programs targeted towards multicultural markets.
  3. To prepare the industry’s future leaders so they recognize the importance of a diversified workforce and multicultural marketing’s impact on a company’s bottom line.

The council serves as the advisory board to the Mosaic Center, which develops and implements the AAF’s programs and policies to address the ad industry’s diversity initiatives.

To create a foundation for the Mosaic Council’s work, the members have created the AAF’s Mosaic Principles. These Principles offer agencies and companies at-large the recommendations needed to institute common diversity practices that are essential to addressing the demands of our consumers.

Mosaic Resources Heroe
Mosaic Center logo that says Mosaic Center. The Inclusive Voice of Advertising
Mosaic Awards logo

Resources

Mosaic Center for Multiculturalism

The AAF Mosaic Center for Multiculturalism implements all of the AAF’s multicultural and diversity initiatives and is an established leader on multicultural marketing/advertising and inclusion issues. The Center’s mission includes the development of new programs and services to recognize and develop diverse talent and promote broad and realistic portrayals of multicultural communities.

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