District 3 of The American Advertising Federation (AAF) announced the American Advertising Award winners on April 3, 2015, recognizing work in the industries of advertising, marketing, public relations, photography, graphic design and related fields from agencies, businesses and individuals doing business in the Virginia, North Carolina, and South Carolina district, which includes local chapter AAF of the Midlands.
Judges chose winners from 251 online, electronic device application, broadcast and print entries. Of those entries, 10 gold ADDY Awards and 21 silver ADDY Awards were presented to professionals, 9 gold and 6 silver ADDY Awards were presented to students. Entries were judged by a 3-judge panel for their creativity, originality and strategy.
Junction Road Pictures, a Cary, North Carolina agency of AAF–Raleigh-Durham merited Best of Show Honors for their “Lowe’s – Get Medieval On Your Yard” campaign.
More than 50 awards recognizing exceptional work in advertising were presented to advertising professionals and students during the AAF of the Midlands American Advertising Award gala on February 28 in Columbia. All gold award winners were automatically forwarded for judging at the regional level, as well as selected Silver award winners.
The District 3 judges announced three AAF of the Midlands winners for regional merit on April 3:
- Gold ADDY®: “Revolution: The Rise of the Swamp Fox” by James Quantz Jr Photography
- Silver ADDY®: “South Carolina Education Lottery Instant Replay TV Campaign” by Mad Monkey
- Student Silver ADDY®: “Ravel” by Kristmar Muldrow, University of South Carolina
These regional distinctions represent three different aspects of the local market advertising/marketing/public relations industries: still photography, video production and magazine publication design.
“We congratulate these local trade leaders whose outstanding work represents the immense body of talent exemplified in the Midlands market,” said AAF of the Midlands President, Megan Telencio. “We would like to recognize in particular Kristmar Muldrow’s magazine publication design, as it was one of six student ADDY awards given out at the district level.”