Job Bank
Want to post a job?
AAF Midlands is more than happy to post job opportunities specific to careers in marketing, advertising and public relations. This service is FREE to members of AAF Midlands. For non-members, there is a one-time fee of $25.00 to post the position on our website.
Please keep job descriptions as specific as possible and include contact name, phone number and e-mail address. If accepting resumes and applications via regular mail, please don’t forget to include your complete mailing address and zip code.
Please email job postings and billing information if needed to our Communications Chair.
Job Summary
Builds a strategic social media program that engages consumers in a unified approach to support the brand and reputation. This position is instrumental in bringing the brand to life in social media posts and helps shape, evaluate and protect the image and reputation of the organization. This position is responsible for managing the Social Media Specialist and resources required to meet these goals, and works closely with other Marketing, Communication & Consumerism team members to ensure the consistency of the messages.
Accountabilities
Develops an annual strategic, proactive, integrated and results-driven social media plan targeted to build and protect the image and reputation and tied to the organization’s strategic plan; oversees execution and evaluation of the plan by managing staffing resources and agencies.
Initiates a variety of engaging social media posts across all social platforms – Facebook, YouTube, Instagram, Twitter, LinkedIn — to proactively promote Prisma Health’s reputation and drive volume for the service line marketing plans and business program plans, hospitals and Medical Group. Works with team members to incorporate photographs, videos & infographics to tell the stories of patients, affiliated community partners and team members. Develops structured cadence to posting, building off of best practices in regards to frequency and timing and ensuring timely, relevant posting.
Collaborates with marketing strategists to develop social initiatives to support driving patient demand in service line marketing plans.
Oversee Graduate Medical Education channels, from an administrative control perspective, to ensure brand consistency and best practices of posting.
Develop and oversee a social listening and management process by monitoring closely, immediately responding to negative posts (fencing in and taking off-line) and ensuring a robust escalation plan that links to Patient Experience both at the corporate and local level. Ensure monitoring occurs after-hours and weekends and that Executive Director and Senior Vice President are well informed of potential high-profile issues or crises.
Elevate the social listening by integrating social media data/metrics with Marketing’s Insights & Analytics team. Prepare PowerPoint reports and deliver recommendations. Contribute to the overall Reputation Management tool content, discussion, refinement.
Manages the team budget and program metrics.
Supervisory/Management Responsibilities
This is a non-management job that will report to a supervisor, manager, director, or executive.
Minimum Requirements
Bachelor’s degree – public relations, journalism, communications, or related degree
7 years – social media with at least 3-5 years in management; healthcare experience is a plus.
Knowledge, Skills or Abilities
Adapts to change, is open to new ideas, takes on new responsibilities, handles pressure, adjusts plans to meet changing needs.
Tackles problems and takes independent action, seeks out new responsibilities, acts on opportunities, generates new ideas, practices self-development.
Listens attentively to others, asks clarifying questions, actively listens, stays open to other viewpoints, manages distractions and interruptions.
Operates within the organization’s formal and informal structures, builds allies and relationships across departments, uses allies to build consensus and create results, is appropriately diplomatic, understands others’ roles and perspectives, can sell projects and ideas across the organization.
Seeks out and accepts feedback, is a proactive learner, takes on tough assignments to improve skills, keeps knowledge and skills up-to-date, turns mistakes into learning opportunities.
Advanced computer skills; budgeting.
Social media experience required: posting/boosting on Facebook, posting/tagging on YouTube, posting/hashtags for Twitter, posting on Instagram; posting on LinkedIn
Experience with reputation monitoring platforms preferred.
Our media team is growing and we’re looking for someone who has drive and shows a willingness to learn. So if you’re drawn to the advertising and marketing world and specifically interested in media buying, then this is what you’ve been waiting for.
This position will be located in our Columbia office and is responsible for supporting the media team with research, buys and reconciliation. Critical thinking and superior math skills are required, as well as an eagerness to take on responsibility and help in any way needed.
Responsibilities include:
- Assist media buyers with all facets of integrated campaigns
- Build and maintain strong relationships with media vendors
- Manage the buy reconciliation process by approving makegoods, negotiating credits, and approving invoices to ensure timely payment of vendors
- Work with vendors and project managers to manage creative deadlines and ensure they are met
- Facilitate digital campaign launches by following established tracking and reporting procedures
- Set up and implement paid social campaigns
- Prepare regular campaign reports at established intervals
And here are a few ways we describe the people who fit into our agency culture:
- Curious – everyone here has the courage wonder what’s next for our clients and our industry
- Team-oriented – this is a true team environment where our clients are the most important member of the team
- Big thinkers – we are all makers, innovators and catalysts for change
- Business savvy – our focus is on strategic, original work that drives a positive bottom line for our client
- Get it done attitude – we are client-focused, responsive and always thinking about measuring our results
- Pride in work – we do what we say to the best of our ability and we are always going for great
Requirements
- Bachelor’s degree in advertising, marketing or related field
- Relevant coursework and internship experience in marketing or media
- Attention to detail and organizational skills
- Strong written and verbal communication skills
- Excellent analytical and math skills
- Proficiency in Excel
- Capable of working independently and managing projects from start to finish while keeping managers updated on progress
- Take initiative in acquiring new skills and taking on the workload
- Must exhibit professionalism and confidence in working with vendors, team members and clients
- Willingness to dig into a problem and work diligently to find a solution
- Experience with managing paid social campaigns and Google AdWords is a plus
To apply, go to https://chernoffnewman.com/careers/media-coordinator/.
WLTX, TEGNA’s CBS affiliate in beautiful Columbia, SC, is looking for a Consumer Insights Specialist to be the data-driver in the station. Join a local media organization known for award-winning journalism, excellence in innovation, and a great workplace culture. Live in vibrant Columbia, SC with its diverse attractions, music, cuisines, arts, and entertainment. If you’re looking to grow your career and enjoy a great place to live, this is your opportunity!
Responsibilities:
- Track target audiences, competitive landscape, societal trends, pre-campaign insights, post-campaign effectiveness for WLTX and its advertisers
- Stay current on trends related to consumer behaviors, demographics, media consumption, and key business categories
- Generate regular and ad hoc reports on key performance metrics for TV, sales, and digital
- Find data stories from internal and external research sources
- Simplify complex information into proper context with actionable insights
- Prepare compelling and succinct presentations to different personality types–executives, salespeople, journalists, and marketers
- Collaborate with news, sales, and marketing on strategies that drive ratings and revenue
- Develop and design market research study briefs, methodologies, and consumer profiles/personas
- Partner with internal stakeholders and 3rd party vendors on executing research
Requirements
- Bachelor’s degree with 2+ years’ experience in broadcast media or related
- Thorough understanding of audience measurement tools; Nielsen, Google Analytics, Google Trends, Scarborough, Miller Kaplan and Media Monitors
- Strong command of software tools: Wide Orbit Media Sales, Nielsen applications (NLTV), Google Data Studio, Prime Lingo (Scarborough), Excel, PowerPoint, and Photoshop
- Results-driven self-starter who can identify what needs to be done, in what order, and then do it
- Proven skills/examples of being a data storyteller
- Strong verbal and visual communication of research information
- Capability to streamline basic, regular reporting to create more time for high-value work
- High attention to detail and accuracy in a fast-paced environment
- Ability to juggle multiple projects simultaneously while meeting deadlines
- Life-long learner who can adapt to new software programs and research tools
- Understanding of the role attribution plays in sales and marketing
- Previous experience working with TV and/or Digital Media sales is a plus
- Must be willing to work on site in Columbia, South Carolina. This is not a remote position.
WLTX, TEGNA’s CBS affiliate in beautiful Columbia, SC, seeks an experienced Digital Sales Specialist to support our digital sales initiatives. The Digital Sales Specialist has primary responsibility for campaign success through pre-sales order entry, management, and optimization of digital media campaigns to ensure launch and successful delivery. The Digital Sales Specialist is fully functional on all digital advertising products including but not limited to OTT, Video, Programmatic Display and Video (ERN), Native & Social Media.
Responsibilities
- Provide administrative support for the sales team in day-to-day business activities.
- Offer pre-sell support including creating proposals, fulfilling avail requests, onboarding request for digital campaigns, creating customer profiles, and inputting digital orders with high level of accuracy.
- Work as a liaison with all 3rd party vendors to manage the startup process for digital campaigns, including participation on campaign onboarding calls and working with fulfillment teams to verify campaigns are set up correctly.
- Request, update, and monitor digital creative scheduling and execute creative fulfillment for all digital advertising.
- Monitor digital campaigns’ pacing and effectiveness consistently to ensure campaign delivery, and proactively finding opportunities to optimize campaign performance.
- Demonstrates proof of performance for client campaigns and assists Account Executives in interpreting results to the client through reporting with digital recaps and key insights for upsell opportunities.
- Assist in solving invoice discreps and provide aging/invoices as necessary to insure full payment of client schedules.
- Update digital media kit monthly.
- Keep Account Executives informed of training opportunities with extended reach and Premion and assist with education of sales team on effective digital marketing strategies and revenue growth tactics.
- Attend bi-weekly strategy calls on Premion and share with Account Executives.
- Providing excellent customer service.
- Take ownership of digital accounts.
- Perform other duties related to television ad sales as assigned by leadership.
- Ability to help team with other duties not listed.
Requirements
- Ability to make decisions and solve problems independently in an effort to support the customer.
- Ability to work effectively solve problems.
- Knowledge of banner sales and design, mobile advertising, OTT/Streaming TV, and social media platforms.
- Experience with Ad Serving Software such as Google Ad Manager (GAM) and Facebook Ads Manager Preferred
- Previous Internet Sales/Support experience
- Strong written and communication skills
- Experience in Excel, Word, PowerPoint, and Outlook.
- Ability to multitask, manage multiple assignments and prioritize tasks in a fast-paced, deadline-driven, team-oriented environment
- Expertise at developing relationships
- Bachelor’s degree preferred
Rated as one of the Top 25 Best Hospitals to Work for in the U.S., the heart of LMC is our 557-bed modern state-of-the-art facility. Winning the prestigious, “Summit Award” from Press Ganey for outstanding patient satisfaction, “Consumer Choice Award” from the National Research Corporation, all contributing to our reputation for giving our patients the highest quality care. Lexington Medical Center was voted one of South Carolina’s “Best Places to Work” for 2019!
We are located in heart of the Midlands, right outside of Columbia, SC, and one of the most successful integrated healthcare systems in the Southeast. As the third largest employer in the Midlands, we invite you to be a part of our ongoing success and join our LMC Family.
Job Summary
To conceive, design and produce collateral, advertising hospital and physician network materials that creatively and consistently reflect the hospital’s brand identity.
Minimum Qualifications
Minimum Education: Bachelor’s Degree in Graphics Design or a related field
Minimum Years of Experience: 5 Years of experience in print or digital design
Substitutable Education & Experience: Bachelor’s degree in Graphics Design or a related field and 5 years of experience in print or digital design can be substituted for 9 Years of experience in print or digital design, 5 years of experience on press checks with a solid understanding of the printing process, and 5 years of art directing photo shoots
Required Certifications/Licensure: None.
Required Training: Expertise with all Adobe software
Essential Functions
- Develop, design and produce print and digital collateral material.
- Develop creative approaches that meet hospital objectives.
- Determine the need for and design of stylistic approaches, graphic treatments.
- Management of all aspects of location and studio production.
- Responsible for seeing all projects through, from concept and design, to execution.
- Work closely with the Project Managers and Coordinators to create hospital and physician network marketing materials.
Duties & Responsibilities
- Plan and art direct photo shoots.
- Go on press checks as needed.
- Utilizes expertise to lead and mentor junior designers and freelancers.
- Assists with the development of creative standards and ensures adherence to the standards.
- Proficient with industry technology and design software. Makes suggestions or implements improvement initiatives.
- Performs other duties as assigned.
We are committed to offering quality, cost-effective benefits choices for our employees and their families:
- Day ONE medical, dental and life insurance benefits
- Health care and dependent care flexible spending accounts (FSAs)
- Employees are eligible for enrollment into the 403(b) match plan day one. LHI matches dollar for dollar up to 6%.
- Employer paid life insurance – equal to 1x salary
- Employee may elect supplemental life insurance with low cost premiums up to 3x salary
- Adoption assistance
- LHI provides its full-time employees employer paid short-term disability and long-term disability coverage after 90 days of eligible employment
- Tuition reimbursement
- Student loan forgiveness
The Director of Communications and Marketing provides strategic management, oversight, tactical and technical direction for the University of South Carolina, College of Nursing, sustaining its mission, vision, and goals. The director creates content with defined brand standards and based on sound marketing and communications theories for a range of audiences. The incumbent has proven expertise in written and visual communication for print and digital channels, including but not limited to web, magazine, video, social media and email direct marketing. To learn more and apply for the position, visit https://uscjobs.sc.edu/postings/112146.
Duties include, but are not limited to:
- Strategic Communications Planning and Implementation: Provide leadership in planning, developing, and directing communication strategies and long-range public relations programs for the College of Nursing. Works collaboratively with college units to create and plan public relations/media relations activities designed to raise awareness and visibility of the college (locally, regionally and nationally). Collaborates with UofSC Office of Communications and Public Affairs on the college’s strategic communications plan and serves as the college’s primary PR contact with media representatives.
- Marketing and Brand Management: Develop and execute long-term marketing strategies designed to promote the college’s mission and brand positioning. Directs the planning, development, editorial content, production, and evaluation of promotional campaigns (print, website, electronic) to optimize engagement and performance based on industry standards to track, analyze, and report on performance. Oversees the ongoing development and maintenance of the college’s website to include components for measuring and assessing performance and effectiveness. Manage the adherence to brand standards and guidelines established by UofSC.
- Design and Content Creation: Provide creative and strategic direction for publications, print advertising, digital media and photography/video. Directs the planning, development, editorial content, production and evaluation of informational and promotional printed/digital materials, annual magazine, e-newsletters, and environmental projects. Directs the design and placement of advertising efforts, emphasizing faculty and program recruitment, acting as a liaison with advertising representatives. The director will provide support to the Dean, developing messaging presentations and correspondence as necessary.
- Budget, Supervision and Additional Activities: In partnership with the Director of Strategic Initiatives, oversee programs, resources and budget to ensure they align with college and university priorities. Approve purchases and monitor account balances to manage the unit’s budget and ensure spending is fiscally sound. Coordinate the work of communication staff in the production of materials from conceptualization to delivery, setting timelines, deadlines, production schedules and budget allocations for each project.
Minimum Qualifications:
Master’s degree and 5 years professional experience related to the development and dissemination of informational material, or Bachelor’s degree and 7 years related experience.
Preferred Qualifications:
Certified in Google Ads and Google Analytics, mastery of AP Style, experience with web content management systems, experience in higher education.