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January Lunch & Learn ft. Laura Laire with Laire Digital Marketing Agency
January 17 @ 11:45 AM - 1:00 PM EST
Join the American Advertising Federation for our January Lunch & Learn featuring Laura Laire with Laire Digital Marketing Agency!
24 Tactics, Templates, and Tips to Help You Own and Crush Your Marketing Role
Laura will walk you through some of the common marketing pain points that Marketers feel in their role, along with our best advice for moving forward and growing. If you’re a team of 1 or 100, these tips will help you navigate turbulence within your department. As marketers, we’re used to juggling multiple responsibilities and wearing many different hats to get the job done, to meet the requirements and deadlines, and honestly – to just stay afloat.
You’ll find out how to:
- Run well-organized marketing meetings, plan content calendars, and manage campaigns with helpful tools and templates
- Resolve your internal pain points, and streamline and automate your processes with technology
- Know what KPIs to deliver to which department, and make your reporting more impactful
- Identify internal team strengths and roles, and use external teams and vendors for support
Laura Laire is a Co-Founder and Strategist at LAIRE, a digital marketing agency. From launching products with manufacturers for a billion-dollar global company to speaking at ticketed business seminars all over the U.S., Canada, Australia, and the U.K., Laura has been teaching marketing, business development, and personal transformation to hundreds of thousands of individuals and business owners for almost 20 years.
Laura is a proven business architect skilled in creative marketing, sales, team building, operational efficiency, and management, with a love for inspiring and creating big ideas. Laura is known as an uplifter who stimulates positive thinking and high achievement in anyone who crosses her path. Laura thrives on challenging the status quo by asking “How can we make this better?”