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AAF Midlands February Lunch & Learn: Sherman Winfield, Creative Direction Success
February 16, 2021 @ 12:00 PM - 1:00 PM EST
Sherman Winfield is a creative director based in Atlanta, GA. Currently, he is an Executive Creative Director at VMLY&R, overseeing efforts in both Atlanta and Kansas City offices.
Prior to VMLY&R, he served as VP/Creative Director at Fitzco. During his tenure, he lead creative on the world’s largest spice manufacturer McCormick, French’s, Stubb’s, Coca-Cola, amongst others regional and national brands. His most noted work during his tenure includes Coca-Cola’s “1,000 Name Celebration”, the :15 radio assignment-turned-national campaign for Share A Coke, and the full rebrand of French’s Mustard that resulted in a new creative platform, record sales, and a series of daring experiential efforts, including the highly successful Mustard Ice Cream.
From 2012-2016, he resided in New York working at agencies, including SS+K, McCann NY and iCrossing. He got his start at Crispin Porter + Bogusky (Boulder) in 2009 as a Jr. Art Director. creating work for Old Navy, Kraft Mac & Cheese, Jell-O and Best Buy. Sherman’s work has been recognized and awarded internationally by Cannes, One Show, D&AD, New York Festivals, Art Director’s Club, The Webbys, The Shortys and others.
Sherman, a native of Richmond, VA is also an avid sneaker collector, with well-over 130 pair to his name. He created a custom Air Jordan sneaker that payed homage to the “Crying Jordan” meme that caught the attention of every major sneaker and sports outlet, including Sports Illustrated, NY Times and ESPN.
Most importantly, he adores spending time with his superhero wife, baby boy and puppy Coltrane (often confused with “Soul Train”, but that works too).