AAF of the Midlands hosted its annual American Advertising Awards gala on Saturday, February 22 at the 1208 Washington in Columbia, SC. More than 75 awards recognizing exceptional work in advertising were presented to advertising professionals and students in the Midlands.
AAF of the Midlands holds the yearly competition as part of the American Advertising Federation’s American Advertising Awards, the advertising industry’s largest and most representative competition. The awards embody the true spirit of creative excellence by recognizing advertising in all forms and media from entrants of all levels around the country. As a chapter of the national organization, the AAF of the Midlands American Advertising Award winners will move on to compete at the district level and then in the national competition.
Advertising professionals and students from across the Midlands submitted more than 250 entries into the local competition. AAF of the Midlands recognized winners in a variety of categories and honored overall winners for print, interactive and broadcast media.
Best of Show Winners
Entries that receive the Best of Show recognition in their respective categories are considered by the judges to be the highest quality entries of the show.
- Professional Best in Interactive Consumer Website: Cyberwoven for Chasing the Moon
- Professional Best in Print Book Design: Sorinex Exercise Equipment for Sorinex: The Story of Us
- Professional Best in Broadcast Corporate Social Responsibility Campaign: South Carolina Education Lottery for Past Due Campaign
- Professional Best in Show Corporate Social Responsibility Campaign: South Carolina Education Lottery for Past Due Campaign
- Professional Best in Local Television Local Self Promotion: WLTX for Be the Changemaker
- Student Best of Show Cinematography: University of South Carolina for Charleston Tea Plantation
Special Judges Award
An entry that one or more judges believed worthy of additional merit and recognition.
- Professional Special Judges Awards Pro Bono Non-Broadcast Audio/Visual: Riggs Partners for Camp Cole Fundraising Video
- Professional Special Judges Awards Ambient Media: Chernoff Newman for Just Plain Killers Ambient
- Professional Special Judges Awards Out-of-Home Campaign: Adams Outdoor Advertising for Coastal Carolina Fair
- Student Special Judges Awards Special Events Material: University of South Carolina for May: Mental Health Awareness Month
MOSAIC Award
An entry from any category that best exemplifies a spirit of diversity and inclusion.
- MOSAIC Award Brochure: Riggs Partners for Choose Well Marketing Brochure
People’s Choice Award Winner
- People’s Choice Cinematography: dustoftheground for I Am South Carolina
The complete list of Gold and Silver ADDY winners is below.
Professional Entries – Sales & Marketing
Magazine Design
GOLD ADDY Award: Richland Library for ACCESS Magazine, Issue 003
Book Design
GOLD ADDY Award: Sorinex Exercise Equipment for Sorinex: The Story of Us
Packaging Campaign
SILVER ADDY Award: Chernoff Newman for Edisto Honey
Card, Invitation, Announcement
SILVER ADDY Award: Softdocs for Softdocs Christmas Card
Direct Mail
SILVER ADDY Award: Experience Columbia SC for Southern New Year’s Dinner Mailer
Brochure
SILVER ADDY Award: Riggs Partners for Choose Well Marketing Brochure
Apparel
SILVER ADDY Award: University of South Carolina for Pastides Socks – Give 4 Garnet event
Editorial Spread or Feature
SILVER ADDY Award: Experience Columbia SC for Local Product Flatlay
Professional Entries – Print Advertising
Magazine Advertising
SILVER ADDY Award: Riggs Partners for Bequia Threadworks Print
Professional Entries – Out of Home & Ambient Media
Ambient Media
GOLD ADDY Award: Sorinex Exercise Equipment for SummerStrong12
Out of Home Campaign
GOLD ADDY Award: Adams Outdoor Advertising for Ford vs Chevy
Ambient Media, Outdoor Board
SILVER ADDY Award: Adams Outdoor Advertising for Stingrays Hockey Star Wars Night
Ambient Media, Poster Campaign
SILVER ADDY Award: Flock and Rally for SC State Fair Posters
Out-of-Home Mass Transit/Airline
SILVER ADDY Award: Riggs Partners for A Day Late
Ambient Media Installations
SILVER ADDY Award: Chernoff Newman for Re-enrollment Campaign
Out-of-Home Campaign
SILVER ADDY Award: Adams Outdoor Advertising for Coastal Carolina Fair
SILVER ADDY Award: Chernoff Newman for Stop Underage Drinking
Ambient Media
SILVER ADDY Award: Chernoff Newman for Just Plain Killers Ambient
Out of Home, Super-sized, Extension/Dimensional, Digital or Animated
SILVER ADDY Award: Adams Outdoor Advertising for SEWE Gallery Light
Professional Entries – Online & Interactive
Consumer Website
GOLD ADDY Award: Cyberwoven for Chasing the Moon
SILVER ADDY Award: Devote for Oyster City Brewing Co Website
Professional Entries – Film, Video & Sound
Internet Commercial
GOLD ADDY Award: dustoftheground for Hammond Experience
Regional/National Television Campaign
GOLD ADDY Award: Riggs Partners for The Bank Behind Your Business
GOLD ADDY Award: South Carolina Education Lottery for Exciting Enough TV Campaign
GOLD ADDY Award: South Carolina Education Lottery for Porches of Time TV
SILVER ADDY Award: South Carolina Education Lottery for Meet Mitch TV
Branded Content and Entertainment Campaign
SILVER ADDY Award: University of South Carolina for Gary L Watson Comic Book Collection
Internet Commercial Campaign
SILVER ADDY Award: dustoftheground for Gamecock Legend Connor Shaw
Local Television Self Promotion
SILVER ADDY Award: WLTX for Be the Changemaker
Internet Commercial Campaign
SILVER ADDY Award: Experience Columbia SC for Convention Center Video Campaign
Integrated Brand Identity Campaign
SILVER ADDY Award: Chernoff Newman for No Excuse SC
Professional Entries – Cross Platform
Consumer Campaign-Local
SILVER ADDY Award: Flock and Rally for SC State Fair Consumer Campaign
Integrated Regional/National Consumer Campaign
SILVER ADDY Award – Chernoff Newman for 2019 Economic Impact Campaign
Cinematography
GOLD ADDY Award: dustoftheground for Hammond Experience
Professional Entries – Elements of Advertising
Animation, Special Effects or Motion Graphics
GOLD ADDY Award: Able VFX for Porches of Time
Art Direction Campaign
GOLD ADDY Award: Devote for Alys Beach Art Direction
Animation, Special Effects or Motion Graphics
GOLD ADDY Award to Able VFX for Camp Cole
GOLD ADDY Award: South Carolina Education Lottery for Meet Mitch TV
Cinematography
GOLD ADDY Award: dustoftheground for I Am South Carolina
Logo Design
SILVER ADDY Award: Riggs Partners for Bequia Threadworks Identity
SILVER ADDY Award: Devote for The Citizen – Alys Beach
Pro Bono Non-Broadcast Audio/Visual
GOLD ADDY Award: Riggs Partners for Camp Cole
Professional Entries – Public Service
Corporate Social Responsibility Campaign
GOLD ADDY Award: South Carolina Education Lottery for Past Due Campaign
Pro Bono Out of Home Campaign
SILVER ADDY Award: Riggs Partners for Children’s Theater Season Posters
Pro Bono Print Campaign
SILVER ADDY Award: Richland Library for The Summer Learning Challenge
Corporate Social Responsibility Brand Elements
SILVER ADDY Award: Cyberwoven for South Arts Brand
Corporate Social Responsibility Online/Interactive
SILVER ADDY Award: Cyberwoven for Columbia City of Women
Student Entries – Sales & Marketing
Special Event Materials
GOLD ADDY Award: University of South Carolina for Awareness Month
Cover/Editorial Spread or Feature – Series
GOLD ADDY Award: University of South Carolina, Office of Student Media for Garnet & Black 2019 Covers
Stationary Package
SILVER ADDY Award: University of South Carolina for Charleston Tea Stationery Set
Student Entries – Out of Home & Ambient Media
Out-of-Home Poster
SILVER ADDY Award: University of South Carolina for Pedal Parlor Poster
SILVER ADDY Award: University of South Carolina for Slightly Stoopid Gig Poster
Social Media Single Execution
SILVER ADDY Award: University of South Carolina for Know When to Write a Thank-You Note
Student Entries – Online & Interactive
Garnet Media Advertising Guide
SILVER ADDY Award: University of South Carolina, Office of Student Media for Garnet Media Advertising Guide
Television Advertising
SILVER ADDY Award: University of South Carolina for One Roll at a Time
Student Entries – Film, Video & Sound
Integrated Brand Identity Campaign
GOLD ADDY Award: University of South Carolina for Pancho Santa Fe
Student Entries – Cross Platform
Integrated Brand Identity Campaign
GOLD ADDY Award” University of South Carolina for Pedal Parlor Rebrand
SILVER ADDY Award: University of South Carolina for Sustainable Carolina
Cinematography
GOLD ADDY Award: University of South Carolina for Charleston Tea Plantation
Student Entries – Elements of Advertising
Cinematography
SILVER ADDY Award: University of South Carolina for Soda City Barbers
SILVER ADDY Award: University of South Carolina for The Big Mo
Animation or Special Effects
SILVER ADDY Award: University of South Carolina for Know When to Write a Thank-You Note
SILVER ADDY Award: University of South Carolina for How To Design a Nightime Garden
Digital Creative Technology
SILVER ADDY Award: University of South Carolina for Atomic Coffee
To see the work and see full credits, download a copy of our Winners Book.