The American Advertising Federation of the Midlands (AAF) is pleased to announce that its Public Service Committee was recently awarded 1st Place in the AAF Club Achievement Competition. The competition recognizes local advertising clubs for their outstanding accomplishments.
Each year AAF clubs across the nation compete in eight different categories within their division. The Public Service category focuses on projects that effectively use advertising techniques to support local programs.
This year, AAF of the Midlands selected Welvista, a non-profit organization located in Columbia, S.C., to serve as their public service candidate. Welvista works in conjunction with key healthcare industry partners in an effort to provide essential medications and pediatric dental services to individuals who are unlikely to get help because of their current environment.
AAF of the Midlands worked with Welvista to review their business goals and determine the most beneficial communication initiatives and marketing platforms that would maximize reach to their target markets. Additionally, they established a well-thought out, strategic plan for social media presence that provided the brand with new outlets aligned to their business goals.
Juanita Wright, CEO of Welvista, said that she was very happy with the outcome of the project and could not be more grateful to the organization for their help.
“As the best kept secret in the Midlands, we were thrilled to have a partner in AAF to help us strategically plan for and build the appropriate tools and materials that align to our overall communication plan,” Wright stated.
Scott Harris, President of AAF of the Midlands, said that this was a great partnership that proved to be beneficial for both parties involved.
Harris said, “It was a real treat to see the final product of what our organization crafted for Welvista this year. The marketing materials produced should help serve this non-profit for several years and help them better market their cause for improving health and wellness in our state.”