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2022 American Advertising Awards Winners

AAF Midlands hosted our annual American Advertising Awards Gala, back in person, on Saturday, February 19.

AAF Midlands holds the yearly competition as part of the American Advertising Federation’s American Advertising Awards, the largest advertising competition in the world. The awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. As a chapter of the national organization, AAF Midlands’ award winners will move on to compete at the district level and then in the national competition.

Advertising professionals from across the Midlands submitted 115 entries into the local competition while students submitted 48. AAF Midlands recognized winners in a myriad of categories:


BEST IN CATEGORY

2021 BEST IN SHOW AWARD

South Carolina Education Lottery for “Tiny Stories – Me Shack.”

STUDENT BEST IN SHOW AWARD

Shaira Nixon for “Overwhelmed”

The Best in Local Award

WLTX for “Our Cameras.”

The Best in Print Award

Richland Library for “Access Magazine, Issue 005.”

The Best in Broadcast Award

South Carolina Education Lottery for “Tiny Stories – Me Shack.

SPECIAL JUDGES’ AWARDS

Professional Special Judges’ Award

Richland Library for their magazine design, “Access Magazine, Issue 004.”

Professional Special Judges’ Award

Dust of the ground for “Salt + Stem” created for Salt + Stem.

Professional Special Judges’ Award

ABLE VFX for “Tiny Stories Campaign” created for South Carolina Education lottery.

Student Special Judges’ Award

Emily Schoonover for their poster design,“WUSC Jamboree Poster.”

PEOPLE’S CHOICE AWARD

Chernoff Newman for “Come and Get Your Love” created for SC Department of Agriculture.

MOSAIC AWARD

South Carolina Education Lottery for “Beneficiary – Entrepreneur – Kristen.”

Professional ADDY Awards

SALES AND MARKETING

In Brochure…

A Silver ADDY Awards goes to Experience Columbia SC for “Reconstruction Trail Brochure.”

 In Printed Annual Report…

A Silver ADDY Awards goes to Experience Columbia SC for “A Year of Innovation: 2020-2021.”

 In Magazine Design…

A Gold ADDY Awards goes to Richland Library for “Access Magazine, Issue 004.”

A Gold ADDY Awards goes to Richland Library for “Access Magazine, Issue 005.”

In Book Design…

A Gold ADDY Awards goes to University of South Carolina for “Breakthrough Stars Awards Book.”

PRINT ADVERTISING

 In Branded Content and Entertainment – Any Print Medium…

A Silver ADDY Awards goes to Flock and Rally “The COMET Soda Cap Coloring Book” created for The COMET.

ONLINE AND INTERACTIVE

In Social Media Campaign…

A Silver ADDY Awards goes to Experience Columbia SC for “Instagram Guide Illustrations.”

In Consumer Website…

A Silver ADDY Awards goes to Chernoff Newman for “CertifiedSC.com” created for SC Department of Agriculture.

In Digital Publications – Single…

A Silver ADDY Awards goes to United Way of the Midlands for “2020 Annual Report.”

FILM, VIDEO, AND SOUND

 In Internet Commercial…

A Gold ADDY Awards goes to Dust of the Ground for “Salt + Stem” created for Salt + Stem.

 In Television Advertising, Single and Campaigns…

A Silver ADDY Awards goes to South Carolina Education Lottery for “Beneficiary – Front Line – Katie.”

A Silver ADDY Awards goes to South Carolina Education Lottery for “Beneficiary – Front Line – Thank You.”

A Silver ADDY Awards goes to South Carolina Education Lottery for “Beneficiary – Entrepreneur – Erin.”

A Silver ADDY Awards goes to South Carolina Education Lottery for “Beneficiary – Entrepreneur – James.”

A Silver ADDY Awards goes to South Carolina Education Lottery for “Beneficiary – Entrepreneur Campaign.”

A Gold ADDY Awards goes to South Carolina Education Lottery for “Beneficiary – Entrepreneur- Kristen.”

A Gold ADDY Awards goes to South Carolina Education Lottery for “Tiny Stories – Me Shack.”

A Gold ADDY Awards goes to South Carolina Education Lottery for “Tiny Stories – Dad Hair.”

A Gold ADDY Awards goes to South Carolina Education Lottery for “Tell Your Tiny Story- Campaign.”

In Television Advertising, Local Television, Single and Campaigns…

A Silver ADDY Awards goes to Mad Monkey, Inc. for “Changing What’s Possible: Midlands” created for MUSC Health.

A Gold ADDY Awards goes to Dust of the Ground for “Atrium Health – This Is My Shot” created for Atrium Health.

CROSS PLATFORM

 In Integrated Branded Content Campaign…

A Silver ADDY Awards goes to Chernoff Newman for “Come and Get Your Love” created for SC Department of Agriculture.

In Integrated Advertising Campaign, Consumer…

A Silver ADDY Awards goes to Chernoff Newman for “The Adults Need Help” created for SC DHEC/SC Department of Education.

ELEMENTS OF ADVERTISING

 In Illustration Series…

A Silver ADDY Awards goes to Flock and Rally for “SC State Fair: It’s Your Moment” created for South Carolina State Fair.

In Animation, Special Effects of Motion Graphics…

A Silver ADDY Awards goes to Hubbell Inc. for “Hubbell Sales Meeting Finale Video.”

A Silver ADDY Awards goes to ABLE vfx for “Pilot / Flying-J” created for Pilot / Flying-J.

A Gold ADDY Awards goes to ABLE vfx for “Play Responsibly ‘Full Tilt’” created for South Carolina Education Lottery.

A Gold ADDY Awards goes to ABLE vfx for “Tiny Stories Campaign” created for South Carolina Education Lottery.

In Cinematography, Single and Campaign…

A Silver ADDY Awards goes to Dust of the Ground for “SCEL Beneficiary – Entrepreneurs” created for South Carolina Education Lottery.

A Gold ADDY Awards goes to Dust of the Ground for “Salt + Stem” created for Salt + Stem.

PUBLIC SERVICE

 In Public Service Ambient Media – Single Occurrence…

A Silver ADDY Awards goes to Richland Library for “Mirrors and Windows.”

 CORPORATE SOCIAL RESPONSIBILITY

 In Corporate Social Responsibility Television…

A Silver ADDY Awards goes to South Carolina Education Lottery for “Play Responsibly – Full Tilt.”

 In Integrated Media Corporate Social Responsibility Campaign…

A Silver ADDY Awards goes to Chernoff Newman for “Embrace Recovery” created for SC DAODAS.

 STUDENT ADDY AWARDS

 SALES AND MARKETING

 In Magazine Design…

A Silver ADDY Awards goes to Garnet & Black for “Garnet & Black Spring 21 Issue.”

PRINT ADVERTISING

In Magazine Advertising…

A Silver ADDY Awards goes to Kaitlyn Gough for “VOGUE Magazine Cover.”

OUT OF HOME AND AMBIENT MEDIA

In Poster…

A Gold ADDY Awards goes to Kelsey Worthington for “WUSC Funky Bones Festival.”

A Gold ADDY Awards goes to Emily Schoonover for “WUSC Jamboree Poster.”

ONLINE AND INTERACTIVE

In Social Media…

A Silver ADDY Awards goes to Will Frame and Gracie Bryant for “Best of Carolina Launch.”

A Gold ADDY Awards goes to Will Frame and Gracie Bryant for “Best of Carolina Vote Countdown.”

FILM, VIDEO, AND SOUND

In Television Advertising, Single and Campaigns…

A Gold ADDY Awards goes to Shaira Nixon for “Overwhelmed.”

CROSS PLATFORM

 In Integrated Advertising Campaign, Consumer…

A Silver ADDY Awards goes to Allison Horres for “Cloudtails and Cloudtini’s.”

A Silver ADDY Awards goes to Rachel Cheeley for “Richard’s Rainwater Campaign.”

ELEMENTS OF ADVERTISING

In Animation, Special Effects of Motion Graphics…

A Silver ADDY Awards goes to Kelsey Worthington, Riley Norris, Sarah Corry, and Steven Dutton for “McLingo.”

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