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2021 American Advertising Awards Winners

AAF Midlands hosted our annual American Advertising Awards Gala, virtually, on Saturday, February 27. Despite the challenges of the COVID-19 pandemic, we were determined to make this year just as fun and entertaining as years past, just from the comfort of our homes.

AAF Midlands, winner of the 2020 AAF National Club of the Year Award, holds the yearly competition as part of the American Advertising Federation’s American Advertising Awards, the largest advertising competition in the world. The awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. As a chapter of the national organization, AAF Midlands’ award winners will move on to compete at the district level and then in the national competition.

Advertising professionals from across the Midlands submitted 142 entries into the local competition while students submitted 36.. AAF Midlands recognized winners in a myriad of categories and honored overall winners for print, interactive and broadcast media:


BEST IN CATEGORY

2021 BEST IN SHOW AWARD

SC EDUCATION LOTTERY
“Tiny Stories!”

STUDENT BEST IN SHOW AWARD

EMILY SCHOONOVER
Garnet and Black: Tarot Snap Filter

The Best in Local Award

WLTX-TV NEWS 19
“Changemaker: Let It Shine”

The Best in Online and Interactive Award

CYBERWOVEN
“American Experience: She Resisted”

The Best in Print Award

THE BRANDON AGENCY
“Tidal Marsh Illustrations”

The Best in Broadcast Award

SC EDUCATION LOTTERY
“Tiny Stories”

 

SPECIAL JUDGES’ AWARDS

Professional Special Judges’ Award

ABLE VFX
“Tiny Stories: Cat Mandu”

Professional Special Judges’ Award

CHERNOFF NEWMAN 
“No Excuse SC”

Student Special Judges’ Award

GRAEME WOLVERTON
“Demo Reel”

 

PEOPLE’S CHOICE AWARD

EXPERIENCE COLUMBIA SC
“Columbia Landmark Apparel Series”

 

MOSAIC AWARD

WLTX-TV NEWS 19
“Changemaker: Let It Shine”

 

PROFESSIONAL ADDY AWARDS

HERBIE HOLLAR
“Doggone It Video Game Packaging” created for Armscar Coder
Silver ADDY for Sales and Marketing – Packaging 

TIM FLOYD CREATIVE
“Embroidered Patch Business Card.”
Silver ADDY for Sales and Marketing – Stationery Package

THE BRANDON AGENCY
“Saw Tooth Game Calls Brand Book” created for Saw Tooth Game Calls
Silver ADDY for Sales and Marketing – Brochure

THE BRANDON AGENCY
“FIREDISC Cookers Brand Book” created for FIREDISC Cookers
Gold ADDY for Sales and Marketing – Brochure

THE CAROLINA AGENCY
“TCA Zoom Log Invitation.”
Silver ADDY for Sales and Marketing – Special Event Materials

EXPERIENCE COLUMBIA SC
“Columbia Landmark Series Apparel.”
Silver ADDY for Sales and Marketing – Specialty Advertising: Apparel

CHERNOFF NEWMAN
“Too Good for the ‘Before’ Shot” created for SC Department of Agriculture
Silver ADDY for Print Advertising – Magazine Advertising Campaign

 FLOCK AND RALLY
“Sarah Mae Flemming Bus Installation” created for The COMET
Gold ADDY for Out-of-Home & Ambient Media – Guerilla Marketing

THE BRANDON AGENCY
“Fish Hippie Posters” created for Fish Hippie
Gold ADDY for Out-of-Home & Ambient Media – Poster Campaign

CYBERWOVEN
“American Experience: She Resisted” created for American Experience
Gold ADDY for Online & Interactive – Consumer Website

CHERNOFF NEWMAN
“Quaran-Memes” created for SC Department of Alcohol and Other Drug Abuse Services
Silver ADDY for Online & Interactive – Social Media Campaign

CHERNOFF NEWMAN
“Shhhhh!” created for Town of Santee.
Silver ADDY for Online & Interactive – Social Media Campaign

SC EDUCATION LOTTERY
“Tiny Stories: Meet Tina”
Silver ADDY for Film, Video & Sound- Audio and Radio Advertising – Single Spot

SC EDUCATION LOTTERY
“Tiny Stories: Didgeridoo.”
Silver ADDY for Film, Video & Sound- Audio and Radio Advertising – Single Spot

SC EDUCATION LOTTERY
“Tiny Stories: Family Reunion.”
Silver ADDY for Film, Video & Sound- Audio and Radio Advertising – Single Spot

CHERNOFF NEWMAN
“Don’t Go Viral” created for MUSC.
Silver ADDY for Film, Video & Sound- Audio and Radio Advertising – Campaign

SC EDUCATION LOTTERY
“Tell Your Tiny Story”
Silver ADDY for Film, Video & Sound- Audio and Radio Advertising – Campaign

CHERNOFF NEWMAN
“Drumroll” created for SC Department of Agriculture
Silver ADDY for Film, Video & Sound – Television Advertising – Single Spot

CHERNOFF NEWMAN
“No Excuse SC” created for the SC Election Commission.
Silver ADDY for Film, Video & Sound – Television Advertising – Single Spot

SC EDUCATION LOTTERY
“Tiny Stories: Bart.”
Silver ADDY for Film, Video & Sound – Television Advertising – Single Spot

SC EDUCATION LOTTERY
“Tiny Stories: Chaz Dingus.”
Silver ADDY for Film, Video & Sound – Television Advertising – Single Spot

SC EDUCATION LOTTERY
“Tiny Stories: Meet Tina.”
Silver ADDY for Film, Video & Sound – Television Advertising – Single Spot

SC EDUCATION LOTTERY
“Tiny Stories: Tiny Road Trip.”
Silver ADDY for Film, Video & Sound – Television Advertising – Single Spot

SC EDUCATION LOTTERY
“Tiny Stories: Fritz and Junebug.”
Silver ADDY for Film, Video & Sound – Television Advertising – Single Spot

SC EDUCATION LOTTERY
“Tiny Stories: Cat Mandu.”
Silver ADDY for Film, Video & Sound – Television Advertising – Single Spot

SC EDUCATION LOTTERY
“Tell Your Tiny Story.”
Gold ADDY for Film, Video & Sound –  Television Advertising – Campaign

WLTX-TV NEWS 19
“Changemaker: Let It Shine.”
Silver ADDY for Film, Video & Sound – Local Television Self Promotion

THE BRANDON AGENCY
“Spiider Griip Wrestler Brand Videos” created for Spiider Griip
Silver ADDY for Film, Video & Sound – Branded Content and Entertainment

THE PIERSON COLLECTIVE
“Bricker and Beam Audio Branding” created for Bricker and Beam
Gold ADDY for Film, Video & Sound – Branded Content and Entertainment

DUSTOFTHEGROUND
“Valley Maker: No One Is Missing” created for Frenchkiss Records
Silver ADDY for Film, Video & Sound – Music Video

CHERNOFF NEWMAN
“The Pause” created for SC Department if Alcohol and Other Drug Abuse Services.
Silver ADDY for Public Service – Corporate Social Responsibility Online and Interactive

SC EDUCATION LOTTERY
“Your Passion is Our Purpose: Daniel.”
Silver ADDY for Public Service – Corporate Social Responsibility Non-Broadcast

SC EDUCATION LOTTERY
“Your Passion is Our Purpose: Cierra.”
Silver ADDY for Public Service – Corporate Social Responsibility Non-Broadcast

SC EDUCATION LOTTERY
“Your Passion is Our Purpose: Sarah.”
Gold ADDY for Public Service – Corporate Social Responsibility Non-Broadcast

SC EDUCATION LOTTERY
“Your Passion is Our Purpose Campaign”
Gold ADDY for Public Service – Corporate Social Responsibility Campaign

RICHLAND LIBRARY
“The 1 or 2 Sessions.”
Silver ADDY for Elements of Advertising – Logo Design

FLOCK AND RALLY
“A Fair Like No Other” created for the South Carolina State Fair
Silver ADDY for Elements of Advertising – Illustration

THE BRANDON AGENCY
“Tidal Marsh Illustrations” created for Tidal Marsh
Gold ADDY for Elements of Advertising – Illustration Series

DUSTOFTHEGROUND
“Your Passion is Our Purpose: Sarah” created for SC Education Lottery
Silver ADDY for Elements of Advertising – Cinematography

DUSTOFTHEGROUND
“Your Passion is Our Purpose: Daniel” created for SC Education Lottery
Silver ADDY for Elements of Advertising – Cinematography

ABLE VFX
“Tiny Stories Promo” created for SC Education Lottery
Gold ADDY for Elements of Advertising – Animation, Special Effects or Motion Graphics

ABLE VFX
“Tiny Stories: Cat Mandu” created for SC Education Lottery
Gold ADDY for Elements of Advertising – Animation, Special Effects or Motion Graphics

MAD MONKEY
“No Excuse SC” created for SC Election Commission
Silver ADDY for Elements of Advertising – Sound Design

CHERNOFF NEWMAN
“Disclaimer” created for SC Department of Alcohol and Other Drug Abuse
Silver ADDY for Cross Platform – Integrated Advertising Campaign

SC EDUCATION LOTTERY
“Tiny Stories Campaign.”
Gold ADDY for Cross Platform – Integrated Advertising Campaign

EXPERIENCE COLUMBIA SC
“Local Pride Campaign.”
Silver ADDY for Cross Platform – Integrated Content Campaign

CHERNOFF NEWMAN
“Don’t Go Viral Campaign” created for MUSC.
Gold ADDY for Cross Platform – Integrated Content Campaign

 

STUDENT ADDY AWARDS

 DEVIN EVOLA
“Empower Project.”
Gold ADDY for Sales & Marketing — Editorial Spread or Feature Series

GARNET AND BLACK STAFF
Garnet and Black, “Fall 2020.”
Silver ADDY for Sales & Marketing — Magazine Feature

EMILY SCHOONOVER
“Garnet Media Group Recruitment Ad.”
Silver ADDY for Print Advertising – Newspaper Advertising Single

RYAN RICHSON
“Rock the Vote.”
Gold ADDY for Online and Interactive – Single Social Media Execution

GABRIELLE JOYCE
“The Final Straw.”
Silver ADDY for Film, Video, and Sound – Television Advertising Single

MOLLY COLLINS
“UofSC Homecoming 2020 Logo.”
Gold ADDY for Elements of Advertising – Logo Design

CHLOE NEAL
Garnet and Black: “Illumination Behind the Scenes.”
Silver ADDY for Elements of Advertising – Cinematography

GRAEME WOLVERTON
“Demo Reel.”
Gold ADDY for Elements of Advertising – Cinematography

EMILY SCHOONOVER
Garnet and Black: “Tarot Snap Filter.”
Gold ADDY for Elements of Advertising – Digital Creative Technology

KATIE VALDEZ
“Yemen Hunger Crisis Awareness.”
Silver ADDY for Cross Platform – Integrated Brand Identity Campaign

MICHELLE BALLMAN
“Love Local.”
Silver ADDY for Cross Platform – Integrated Brand Identity Campaign

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