8/15/2008

AAF of The Midlands Wins National Award for Work with Sistercare

Columbia, S.C

The American Advertising Federation (AAF) of The Midlands recently received a first place Club Achievement Award in the area of Public Service for their work with Sistercare. The American Advertising Federation presents the Club Achievement Awards annually to AAF Chapters who display exceptional accomplishments through club operations.

AAF of The Midlands helped develop a campaign to increase awareness of Sistercare, a local organization providing services for battered women and their children. A series of radio and television commercials, a website and other materials were created for the campaign. Free commercial time and other services were donated by the advertising community in Columbia. Overall, more than $40,000 was raised as a result of the media campaign for Sistercare.

"Sistercare does exceptional work, and the advertising community really stepped up and embraced the opportunity to help," said Shelley Nazarenko, President of AAF of The Midlands. "The success of this campaign had everything to do with the talent and efforts of our participating members."

To see examples of the advertising for Sistercare, visit aafmidlands.com.